It all started with an idea to make a powerful superfood easier to consume.
HUNU?
HUNU?
How It Started:
HUNU began with two former college football teammates turned brothers. One was training for an Ironman, the other raising three kids and always sharing the benefits of superfoods—especially Irish Sea Moss.
During one conversation, sea moss came up again when talking about properly fueling and body recovery for the Ironman race. It had powerful benefits—but tasted terrible. So they asked: What if we made it easier, more convenient to enjoy?
They started experimenting in the kitchen, testing blends on Ironman athletes of course, but also kids, students, squash players, and basically anyone who’d take a sip. The result? A delicious, refreshing drink infused with nature’s most powerful superfood. It sold out. Then it sold out again.
How It Evolved:
Early momentum sparked deeper questions. Their research uncovered something bigger: most sea moss products use the wrong species. And worse—most drinks claiming “nutrients” rely on synthetic, lab-made compounds the body barely absorbs.
So they dug deeper, working with scientists and harvesters to find the most nutrient-dense species of sea moss and build a drink around whole, bioavailable nutrients your body can actually use.
Then, a happy accident
One test batch came back carbonated. The texture was better, the nutrients evenly suspended, and the taste? Way more fun. They realized:
Superfoods & soda
were meant to be together… HUNU?
